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Our corporate values and beliefs are at the core of what we do, and provide us with a framework of good conduct. The FSDH Culture incorporates the totality of our shared attitudes, values, practices and goals and is instrumental to the success of our business. As illustrated in our culture wheel, the FSDH Culture is built around our core values which are:

Customer Orientation – (Both External and Internal)

  • Our customers are key to the continued existence of our business.


  • Team Building: We exhibit a sense of belonging and are all working towards the common good of FSDH.

  • Respect for the individual: We respect one another no matter the position each person holds, this shows in the way we talk to one another.

  • Open Communication: We work together openly, honestly and in a professional manner.

  • Empowering: We ensure that everyone has a sense of worth and achievement.

  • Motivating: We lead by example, motivating one another towards the path of excellence.

High Performance

  • Effective Leadership

  • Recruitment of staff who have the right skills and are result oriented. This is supported by performance based HR systems, Compensations and Rewards


  • We enhance the learning culture by ensuring a continuous improvement environment for members of staff

  • Research Driven Coaching Skills and Talent Development

Image Building / Branding

  • Profitable

  • Professional

  • Good Employer

  • Leadership Best Service Delivery


As we have continuously imbibed the FSDH Culture over the years, we have built a brand that has stood the test of time. The FSDH brand reflects our ethos, standing for: PARTNERSHIP (with our customers and other stake-holders), INTEGRITY (our word is our bond), and PROFESSIONALISM in the way we do business. We remain committed to our core values.